In Kent’s busy and bustling streets, outdoor signage plays a pivotal role in steering foot traffic towards your local business. Whether you own a small-scale business or large-scale business, you run a cafe or a boutique store, an outdoor sign will help you in an unexpected manner.

An outdoor sign can help reinforce brand identity and direct customers towards your business. Well-designed signage enhances the customer experience by easy location and remembrance. This indirectly affects the decision making of the customer.

Do you wish to create signage for your business? Connect with our team today. Call us on 0800 772 3977 or email us your queries at

We offer bespoke signs for your office, retail, construction, vehicle graphics, commercial and building signs. We can also build your desired design on metal, acrylic, vinyl and even 3D Signs and LED illuminated signs.

Sings are not just displayed decoration but a hidden marketing tool that communicates the essence of the business to its customers. Here are some of the tips for increasing foot traffic in your store:

1. Local Demographics

Kent is a diverse area with a variety of audiences, different in age, preference, habits, liking and budget. Analyse this data and customise your store and sign according to it; this will help in meeting the specific requirements and needs of your nearby crowd.

For example, if your clothes shop is near a university, you should stock up on trendy, fashionable, budget friendly clothes for university students, whereas if the same business is in a posh and corporate-driven area, then keep high-quality, high-end, formal clothes. Understanding your local demographics helps in understanding your customers’ needs and requirements.

2. Visibility

Visibility is paramount in increasing foot traffic. A store with a unique sign will gather more attention from passersby and the audience. This is not just limited to selecting the right sign but also placing it strategically. Ensure that your signage is not obstructed by any building or tree.

Place your sign in a path where people have time to notice and stand. Your sign should not just blend into the background or look similar to nearby signs to gain attention. Include your business in your sign, like a cafe can include burgers or pasta in their design.

3. Local Stories and Culture

Add local stories and culture into your branding and aesthetics to create a unique shopping experience that customers can relate to. A region like Kent is full of historical stories and distinctive local culture, use it in your brand and sign.

This cultural aspect makes the customer connected to your shop and this approach attracts both tourists and locals. You may pick a themed decor or dish dedicated to your area and add that personalised touch to have more returning and new customers.

4. Contrast

While designing your store’s sign or any other marketing material, utilise contrast to gather attention and your message should stand out. In this busy retail environment where, you need to catch the eye of potential customers quickly in just a few seconds.

An impactful contrast design can help you in getting attention. While making signage and marketing material, ensure one can easily read and understand the given information. This will help get attention and thereby get more footfall.

5. Consistency

Consistency is very important for the business to be successful. This helps in building trust and faith among the customers, ensuring your signage, decor, services and all marketing materials reflect the same idea and theme of business.

This creates a professional appearance and reinforces the brand message each time someone sees any material of the brand. This increases the chances of them visiting your store. This helps in creating a visual memory in the mind of the customer about a specific idea or colour.

6. Durability

Choose durable and high-quality materials for your store. The product you sell, furniture, marketing material and signage, everything should be high quality. Durable signs maintain their appearance over time and don’t fade or wear out from their actual look.

Using high-quality material may look like a costly expense, but in the long term, it is just an investment for your business. This also reduces the frequent need for replacement and ensures the store looks well-maintained and inviting. This high-quality experience can attract new customers, therefore increasing the foot fall.

7. Add lights

Adding lights to your store signage can drastically improve its visibility and effectiveness, especially during winter when the sun sets early. Lights can also help in informing the customer that the business is open for its services.

Lights can make the store look more welcoming and stylish in the evening and at night. This can attract a wider audience coming back from late office or wishing to shop or eat at odd hours. These ideas can increase the attention and traffic to your store.

Create your LED illuminated sign.


An effective outdoor signage shouldn’t just be displayed outside your shop, but it should resonate with the local community and gain the attention of passersby. By focusing on the tips mentioned above and ideas, businesses in Kent can maximise their foot traffic and profit.

About Us

We are leading commercial signage providers for businesses all over the UK. Our tailored services combine creativity and expertise to deliver premium signage solutions for every industry need. Our comprehensive services ensure we can provide a bespoke sign that remains entirely unique to your brand. The versatility of our approach and equipment means there are no limits – you can have your craziest ideas transformed into reality!

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