The Challenge

Batt Cables, a global supplier was relocating into a new headquarters building in Doncaster. While the building itself was modern and well-finished, it was effectively a blank canvas with no physical branding in place.

The marketing team needed the space to:

• Reflect the scale and professionalism of a global brand
• Create a strong first impression for customers, suppliers and visitors
• Reinforce brand identity internally for staff
• Translate existing brand guidelines into physical signage that worked within the space

The challenge was to transform an empty building into a branded environment that felt established, professional and cohesive.

Our solution

We delivered a complete internal and external signage package, working closely with the client’s marketing team and designers to turn brand concepts into practical, high-impact signage.

The scope of works included:

• Large-format external flex face signage for high visibility
• Freestanding monolith signs to guide visitors on entry
• Internal wall graphics to introduce brand messaging throughout the building
• Built-up illuminated lettering for feature areas
• Foamex posters and panels for compliance and health & safety

All elements were designed to work together as a single, cohesive signage system across the site.